Post by account_disabled on Mar 14, 2024 0:48:47 GMT -5
Align your email goals with business goals, not just metrics While email-specific metrics like open rates are useful metrics for measuring success, they are not the definition of success itself. We don’t just send an email to get people to open it we do it to actually help achieve larger marketing and business goals such as website visits, purchases, or revenue generation. and click-to-open rates are outdated, it’s time to start rethinking how we’re going to define email success. Doing this is also a good time to make sure your email marketing strategy is based on your broader business goals.
Focus on adding value Let’s be honest, most marketing emails feel like noise. Inboxes are overcrowded and users are constantly scanning to discern what is important and what is not. So, what’s the key to being one of the names people watch? Consistently B2B Reviews Club add value to your subscribers. This means different things to different types of people and businesses, but a good question to ask before sending a marketing email is whether you have a reason to be in their inbox. If you don't, and you're just sending for the sake of sending, it's best to reconsider. Start Thinking About How You’ll End When creating a campaign or individual marketing email, it’s important to start with the end goal in mind.
What exactly do you want to teach your subscribers, tell them, guide them to do? Knowing what action you want them to take before you start will help inform all the decisions you make when creating the actual campaign, resulting in a better email experience for everyone. Baozi threw the email marketing world for a loop when it suddenly announced email privacy protection earlier this year. While it sounds scary at first, marketers will adapt (just like they do with every other major technology update), and ultimately, we think they'll be better off for it. Hopefully there will be a renewed focus on the experiences marketers create for their subscribers.
Focus on adding value Let’s be honest, most marketing emails feel like noise. Inboxes are overcrowded and users are constantly scanning to discern what is important and what is not. So, what’s the key to being one of the names people watch? Consistently B2B Reviews Club add value to your subscribers. This means different things to different types of people and businesses, but a good question to ask before sending a marketing email is whether you have a reason to be in their inbox. If you don't, and you're just sending for the sake of sending, it's best to reconsider. Start Thinking About How You’ll End When creating a campaign or individual marketing email, it’s important to start with the end goal in mind.
What exactly do you want to teach your subscribers, tell them, guide them to do? Knowing what action you want them to take before you start will help inform all the decisions you make when creating the actual campaign, resulting in a better email experience for everyone. Baozi threw the email marketing world for a loop when it suddenly announced email privacy protection earlier this year. While it sounds scary at first, marketers will adapt (just like they do with every other major technology update), and ultimately, we think they'll be better off for it. Hopefully there will be a renewed focus on the experiences marketers create for their subscribers.